Why every company should have a corporate blog

While many companies are still getting used to the idea of having any kind of Web presence, forward-thinking companies are looking to blogs as simple, self-sustaining Web sites. If you’re not thinking about how to use blogs in your business, you’re missing a big opportunity.

So whats a blog?

A blog is an online log or journal. It’s like a website, but you can update it instantly and dynamically. Other people can post comments on your blog – if you want them to. You can post images, music, and videos, too.

What’s more?

Blogs require almost no technical knowledge or programming skills to set up and manage .
They can be hosted free of charge… and there is practically no maintenance required.

Corporate blogs as communications channels, can impact on almost every aspect of your business in a number of ways:

First and foremost, blogs are a direct channel of communication from the company to your customers,partners and vendors. They are the only channel of this kind that is cost-effective. This alone is reason enough to have blog.

A company can use a blog to enhance customer relations by opening up lines of communication with its customers. Companies can print the URL for their blog on business cards, receipts, brochures with messages that encourage them to visit the company’s blog.

Blogs can also be used to establish market leadership. A blog can act as a leading voice simply because it clearly focuses on your company.
So if you have good content that can market your company to prospective customers, then it is possible to become known in your niche at a relatively faster rate.

Corporate blogs can help create dialogue that make your company engage its customers,patners,suplliers and employees in the innovation of a new product lines. Ideas generated can be followed and taken up by the company .

Blogs can be a great asset when it comes to product design as it is believed that when a customer gets involved in designing a product then sales will much more likely be higher than when a company designs the product solely.

Blogs can help a company to learn especially through opinions expressed in daily conversations. Online interactions lead to further discussions and debate. A companys can derive lessons and learn something new along the way. This is cheap qualitative research!

People always want to know how to improve something in their lives; corporate blogs can be used to teach customers how to use products or services. Technical issues can be answered as well, Inform of a series of how-to articles that can be useful especially by your current customers.

Blogs can be useful when it comes to making announcements. Is your company exhibiting at a trade show? or your team involved in any seminars or other marketing events just put it on the blog .

Blogs can allow a widely dispersed organization to effectively coordinate its efforts by letting teams see what other teams are working on. The larger your company is, the more important this technology can be useful.

Blogs can also improve employee relations. Your employees may have news, and often, want to tell whoever cares to listen. This is a great way to boost morals at your work place,although a blogging policy should to be put in place.

So if your company has something unique to say to the world, or your business creates something of value to people then your company should have a blog.

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Explore posts in the same categories: Web 2.0 Technology

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